The season of fresh flowers and flowy dresses is now back. The air feels crisp, the mood is lifted, and the people are brighter. With the days longer, afternoon lunches with accompanying wine become frequent leisure. Even after that, there is still time. A stroll in the city and you'll spot summer jackets, open toe sandals and soft tailored pant. And of course, the puffer paired with a spring-coloured midi for the unexpected Melbourne weather.
It is time to embrace dopamine-inducing and colourful dressing with splashes of butter yellow, vivid crimson, soft blue and green as featured in stores at Emporium and runways across the country.
Spring weather calls for outfits that are light and bright, that hint at summer clothes. Like a loose denim pant by Polo Ralph Lauren and an oversized satin shirt by Sandro in the soft pastels or vivid hues of the new season at Emporium. By fashion editor, Lucianne Tonti.
We spoke to Arielle Thomas, the director of the Emporium Melbourne Spring/Summer and Christmas 2022 campaigns who shared the concept behind these TVCs.
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