Travel to the land of morning calm, where warm horizons stretch across the southern Korean peninsula through a story led by purposeful Australian design enveloped in a poetic homage to Seoul.

Silhouettes echo a contrasting cityscape blending heritage shapes with contemporary forms. Relaxed daywear and feminine suiting meld with coordinated separates and warm-weather dresses where twists, ties and gathered accents hold delicate focus. Signature styles return in reimagined finishes and occasionwear balances a refined sophistication.

Colour narratives journey across palettes from the central capital to coastal precincts. Blankets of cherry blossom pastels and bursts of fuchsia are grounded in pockets of mountain green, sandstone and sub-tropical blue with studio designed prints exploring painterly illustrations and abstract floral fragments.

Fabrications follow a humid tale across textile variations and summer-ready fibres. Cupro, tencel and semi-stretch blends offer light layering while natural cotton and linen travel with ease and welcomed breathability. Billowing silks add fuss-free fluidity and modernised checks take form across varied weights and textural finishings.

Stepping into the finale, footwear continues a thoughtful juxtaposition. Open and closed-toe heels, slip-on loafers, modernised clogs and fisherwoman sandals are found in petrol, khaki and neutral matte leathers and a hero holiday scarf offers an oversized finish with subtle nods to lands once travelled.

Welcome to collection Seoul.

Travel lightly.

bul is located on Level 2.