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R.M.Williams' Christmas campaign 'Give Me Home', draws inspiration from the Australian classic song "Give Me Home Among the Gum Trees" capturing the warmth and nostalgia of an Australian Christmas.
The campaign showcases a laid-back holiday scene with imagery that resonates with local traditions – like hanging sheets on the clothesline and spending lazy afternoons on the verandah.
The campaign is set on a rural property, where characters reconnect with family and the familiar landscape, highlighting the emotional pull of home during the festive season.
Featured products include seasonal boots in new suede tones, leather moccasins, breathable linen shirts, and cotton T-shirts with archival R.M.Williams graphics.
Each look embodies Australian ruggedness and classic style, grounded by the brand's iconic footwear and Australian-made Akubra hats
In addition, the campaign introduces limited-edition lifestyle items, such as branded beach towels, durable leather bags, and travel accessories – perfect for holiday escapes or as thoughtful gifts for adventures seekers.
Through 'Give Me Home', R.M.Williams celebrates the unique charm of an Australian Christmas, blending family ties, timeless styles, and the great outdoors.
R.M.Williams is located on Level 1.
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