They’re the good guys rarely praised, the selfless ones that show up every day for their communities and people in need: medics and surgeons, firefighters, charity founders, regenerative farmers, mental health advocates, fitness gurus and local club organisers. They are role models, exemplars and a good style of man. They are bloody (Local) Legends.

Included in the campaign is Dr Daniel Nour, founder of Streetside Medics, a free mobile GP service for those experiencing homelessness, Turbans 4 Australia founder, Amar Singh, breast cancer surgeon, Dr Sanjay Warrier, firefighter Shawn Orcher, mental health advocate, Cooper Chapman, Indigenous storyteller, Tom Forrest, regenerative farmer, Charlie Arnott, and CEO of New South Wales' leading HIV and LGBTQ+ health organisation ACON, Nicolas Parkhill.